Understanding the value of Challenge Packs will give you greater confidence when you are talking to potential customers.
- –> Give Challengers their favorite “flavors”:
Find their taste: In the Challenge Pack, guide them to find the right flavor or combination of flavors when choosing Shakeology. Let them know of your preferences, why you like them.
Find their favorite way to move: It’s important to match a Challenger to their ideal workout when they pick their Challenge Pack: A former dancer, Zumba, or Barre class enthusiast might like CIZE. Someone who likes mind/body workouts that involve stretching, yoga, or Pilates can enjoy PiYo. A Crossfit enthusiast will enjoy any of the INSANITY series or FOCUS T25. Former athletes will enjoy the P90X series, INSANITY, or 22 Minute Hard Corps because of the calisthenics they may be familiar with used in High Intensity Interval Training (HIIT) programs. Challengers who have upcoming events like weddings, reunions, or other life events and want rapid results will like 21 Day Fix. Make sure you ask questions to match them with the right program.
–> Remind Challengers of what they save:
Money: Depending on the Challenge Pack your customers purchase, the fitness program is only an additional $10–$50 versus the cost of the fitness program as seen on TV. Each month different Challenge Packs are featured on the HotList for even more savings. I always remind people that if they are purchasing Shakeology anyway, it pays to get it as part of a Challenge Pack. The retail price of Shakeology is $129.95, but for about $10 more they can get a promotional challenge pack for just $140.
Time: Most people find enjoying a delicious Shakeology shake once a day to be an incredible time-saver. Be clear that although the Challenge Pack includes the first month of Shakeology, a new bag will be billed and shipped each month. Remind them that while they don’t HAVE to be on Shakeology forever, when they’re in the Challenge Group, it is a requirement to drink Shakeology every day to get the best results. Remember, you’re making an investment in them, and it’s okay to ask for them to make an investment in themselves to get the results they want.
Learn more about our Challenge Packs, especially the ones available at a promotional price each month—you can find them on the HotList! Check out the Challenge Pack FAQ in the Coach Online Office (COO) to get all the details about Challenge Packs, including pricing and commissions. The best value right now is the All-Access Challenge Pack, which allows users to stream ALL the workout programs in the Beachbody library (over $6,000 in programming) plus all the upcoming 2017 releases! Ask your challenger if they plan on making fitness a lifestyle. If so, this will allow them to advance from program to program as they complete them.
